Apple honored the late Steve Jobs by using his voice in the intro to its IPhone X event at the new Steve Jobs Theater on Tuesday. “So… we need to be true to who we are and remember what’s really important to us,” Jobs voice could be hear saying, as piano music played. “That’s what’s going to keep Apple Apple, is if we keep us, us.” 

Current Apple CEO Tim Cook then took the stage to explain, “It was only fitting that Steve should open his theater. He loved days like this.” The event also featured Cook giving a product preview that included looks at the newest versions of the Apple Watch and Apple TV as well as the iPhone 8, iPhone 8S and iPhone X. The iPhone X will cost $999 for the 64 GB version, $1,149 for the 256 GB version, and start shipping November 3.